Dr.Martens Style Guide
This project seeks to establish a brand style guide for Dr. Martens. The primary aim is introduce the concise and clear information about the Dr.Martens brand to audience.
Persona
The 3 personas present different hypothetical customers of Dr. Martens.
They presented the brand’s targeted audience with madeup backgrounds and information based on collected user information.
Style Guide
Pages of the Dr. Martens Style Guide. This guide includes brand history, manner, targeted audience, competitives, and brand icons.