Dr.Marten Branding — Tianyi Lu Portfolio

Dr. Martens

Defining the Visual Voice of Dr. Marten

Campaign Strategy
Campaign Concept
Art Direction
Persona

This project seeks to establish a brand style guide for Dr. Martens. The primary aim is to introduce the concise and clear information about the Dr.Martens brand to audience. The style guide also contains a set of 3 personas and illustrations designed for this brand.

Personas

The 3 personas present different hypothetical customers of Dr. Martens.
They presented some aspect of the brand’s targeted audiences with
madeup backgrounds and information based on collected user information.