Dr.Marten Branding — Tianyi Lu Portfolio

Dr.Martens Style Guide

Research, Brand Strategy, Voice & Tone, Art Direction, Advertising

This project seeks to establish a brand style guide for Dr. Martens. The primary aim is to introduce the concise and clear information about the Dr.Martens brand to audience. The style guide also contains a set of 3 personas and illustrations designed for this brand.

Personas

The 3 personas present different hypothetical customers of Dr. Martens.
They presented some aspect of the brand’s targeted audiences with
madeup backgrounds and information based on collected user information.