Jerry‘s Premium Fine Wine — Tianyi Lu Portfolio

Jerry’s Premium Fine Wine

Modernizing the Brand for Jerry’s Premium Fine Wine

Campaign Strategy
Campaign Concept
Art Direction
Out of Home
Website

This is a branding design upgrade project for a local wine factory called Jerry’s Premium FIne Wine, including logo revise, business card design, website design, and wine label design.

This new set of design bbandoning the outdated design, incorporating more modern elements while retaining some of the calssic element like the serif fonts, and handdraw illustrations for the wine labels and website design.

Modernizing the Brand for Jerry’s Premium Fine Wine

Wine Label Design

Website Design