Pawfect

Pawfect — Effortless Care for Everyday Pet Owners

Campaign Strategy
Campaign Concept
Art Direction
Out of Home


This is a branding design project for a local pet supply store called Pawfect, 
including logo design, photography style, merchandise design, etc. 

Pawfect is a modern neighborhood pet supply store designed for young pet owners who 
want smarter, easier care. Pawfect specializes in intelligent pet solutions — from 
automatic feeders and water fountains to smart litter boxes — so busy students and professionals can care for their pets effortlessly, even when away from home. With a focus on convenience, 
design, and technology, Pawfect brings stylish and practical products right into the community, saving you a trip to big-box stores. 







©Tianyi Lu
Personal Portfolio, More Info Contact: (805)824-7665, lutianyi2002@gmail.com