Pawfect

Research, Brand Strategy, Naming, Branding, Voice & Tone, Art Direction,
Content Strategy, Animation, User Experience Design, Copywriting, Web Design,
Social Media Management, Environmental Design, Advertising

This is a branding design project for a local pet supply store called Pawfect,
including logo design, photography style, merchandise design, etc.

Pawfect is a modern neighborhood pet supply store designed for young pet owners who
want smarter, easier care. Pawfect specializes in intelligent pet solutions — from
automatic feeders and water fountains to smart litter boxes — so busy students and professionals can care for their pets effortlessly, even when away from home. With a focus on convenience,
design, and technology, Pawfect brings stylish and practical products right into the community, saving you a trip to big-box stores.

I developed this name that combined pet’s paw with the word perfect,
to reflect the ideal pet environment Pawfect want to give to customers.

The primary colro for the brand is blue,
with a light flesh pink and light gray as secondary,
yellow, green, and dark blue as highlights.

A digital simple cutout illustration fit the firendly tech neighborhood vibe that Pawfect want to deliever.

The Headline font is Monstterat Black
The Sub-headline font is Myraid Pro Blod
The Body font is Whitney medium

San-Serif reflected the clean, simple, tech aspect fo the brand
while the rounded curves in the fonts gave a welcoming feeling