Qing

Research, Brand Strategy, Naming, Branding, Voice & Tone, Art Direction,
Content Strategy, Animation, User Experience Design, Copywriting, Web Design,
Social Media Management, Environmental Design, Advertising

This is a branding design project for Qing, a handmade ceramics shop featuring original works created by the owner since university. The project includes logo design, photography direction, merchandise applications, social and website design.

Qing is a boutique ceramic brand inspired by the natural colors of mountains, water, and sky. Specializing in small, one-of-a-kind home objects — from cups and plates to decorative pieces — Qing celebrates the uniqueness of handmade craft. Every object is shaped and glazed by hand, carrying a quiet sense of calm into daily life. Beyond retail, Qing also offers intimate ceramics workshops where visitors can experience the process of making their own piece. With a focus on originality, natural inspiration, and thoughtful detail, Qing brings warmth and artistry into everyday living spaces — whether as daily essentials, home accents, or meaningful gifts.